Seminar

Unlock the Doors to China’s Booming Child, Baby and Maternity Market

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14th April 2016 | 11.00am
Seminar Room (Exhibition Hall 405)
Duration: 50mins

Speaker: Ms. Athena Gong, General Manager, CBME

Agenda:
China’s child, baby and maternity products market is booming! According to Beijing Answer Marketing Consulting, China is currently the world’s second largest consumer market for babies and children goods after the United States. In 2015, market size of China’s baby and maternity products reached US$326 billion. Learn how to enter this market and grow your business.

  • China baby products market overview
  • The Chinese consumer – purchase behavior and trends
  • Distribution Channels in China
  • Understanding Chinese partners –Distributors, Retailers
  • Case Studies: Best practices to enter the Chinese market

About the speaker:
UBM China (Hangzhou) General Manager Athena Gong is dedicated to the development of the global children, baby and maternity products industry. She leads the on the ground development of face-to-face, print, new media and marketing services. Prior to joining UBM (LSS: UK: UBM), she held senior management positions at Global Sources (NASDAQ:GSOL) and Positio Public Relation, responsible for business planning, marketing and sales, product development and developing government relationships. Under her leadership, CBME China has grown to the World’s Largest Child, Baby and Maternity Products Trade Event. The “CBME” brand has been geo-adapted outside of China to India, South East Asia and Turkey.