CBME South East Asia | 25-27 April 2018 | Sands Expo and Convention Centre | Marina Bay Sands Singapore
Indonesia Focused Industry Seminar 2017-10-31T09:20:37+00:00

CBME South East Asia Industry Seminar: “How to Grow Your Baby Business”

Country in Focus: Indonesia

CBME SEA Industry Seminar, part of the esteemed CBME (Children Baby Maternity Expo) series provides an invaluable opportunity to be inspired, share ideas, and connect with local baby stores retailers and distributors from Indonesia.

Register to attend CBME SEA Industry Seminar to gain insights into the Indonesia child and baby products market.

Time Session Speaker
1:00pm – 1.30pm Registration
1.30pm – 2.00pm Introduction to UBM/ CBME South East Asia CBME
2.00pm – 2.40pm Understanding the Consumer Behaviour in Indonesia Nielsen Indonesia
2.40pm – 3.20pm Understanding the Digital Trend of the Baby and Mom Industry W&S Indonesia
3.20pm – 4.00pm The Digital Mom: A Deeper Analysis of the Buying Behaviour of Indonesian Mothers Orami by Bilna
4.00pm – 4.15pm Break
4.15pm – 4.55pm SNI (Indonesian National Standard): Understanding the Standards and Regulations for Baby Products in Indonesia TUV Rheinland
4.55pm – 5.35pm Ways in Increasing Buyers Kantar World Panel
 5.35pm – 7.30pm  Networking Dinner
Time Session
1:00pm – 1.30pm Registration
1.30pm – 2.00pm Introduction to UBM/ CBME South East Asia
2.00pm – 2.40pm Understanding the Consumer Behaviour in Indonesia
Speaker: Rivan Wijaya, Associate Director (Consumer Insight)
Company: Nielsen Indonesia

To communicate with mothers, brand owners need to understand the mother’s and to understand the best practices on the communication cues to Mothers. This session will provide and overall demographic landscape of Indonesia and drivers for baby products.

2.40pm – 3.20pm Understanding the Digital Trend of the Baby and Mom Industry
Speaker: Indra Kusuma, Business Development Executive
Speaker: Ivone Soraya, Research Executive
Ivone Soraya, Research Executive
Company: W&S Indonesia

This session will provide an overview of the e-commerce in Indonesia in regards to baby products, share insights and trends of baby diapers and infant milk through research done on brand tracking and provide knowledge on new market opportunities in the online baby and mother industry.

3.20pm – 4.00pm The Digital Mom: A Deeper Analysis of the Buying Behaviour of Indonesian Mothers
Speaker: Andrew Senduk, Group Chief Revenue Officer
Company: Orami by Bilna

In this session, deep dive into the buying behavior of the digital mothers in Indonesia. What type of products is she interested in? What makes her decide to buy a specific product online? What brands is she interested in? This session will give key insights on the deciding factors of the buying behavior of the rising number of mothers that shop online for their families and themselves.

4.00pm – 4.15pm Break
4.15pm – 4.55pm SNI (Indonesian National Standard): Understanding the Standards and Regulations for Baby Products in Indonesia
Speaker: Dianameci Rista Aristiteka, General Manager (Business Stream Products)
Company: TÜV Rheinland Indonesia

With the implementation of SNI to all baby products in Indonesia, learn all about the new certification through this session. The session will provide you with basic knowledge to ensure your toys comply with national standards for sale and distribution in Indonesia and cover other topic such as, how to apply SNI, what is SNI certification and what regulations have to be fulfilled?

4.55pm – 5.35pm Ways in Increasing Buyers
Speaker: Fanny Murhayati, New Business Development Director
Company: Kantar World Panel

This session will give insights on the 4 main penetration drivers of a purchase decision through understanding the availability, assortment, price and promotions of the bay product category.

 5.35pm – 7.30pm  Networking Dinner
Rivan Wijaya
Associate Director, Consumer Insight
Rivan has more than 10 years of experience at Nielsen with specific research skills on FMCG, Pharmaceutical, Retailer, Telco, and also from the Banking Industry. His experience covers a wide range of expertise from Brand Health (Usage & Attitude) Study, Advertising Evaluation, Shopper Study, Product and Concept Test, Customer Satisfaction, and Mystery Shopping.
Rivan was the Co-Leader for Nielsen proprietary product on measuring Brand Health, Winning Brands, at Nielsen Indonesia until 2012 before he then lead the Shopper Practice until today. He is also the Champion for Business Process
Improvement at Nielsen Indonesia Consumer Insights, whereby he conducts reviews of working process from wing to wing to ensure high quality service for Nielsen’s clients. Rivan is a positive person who loves to read books, loves to share knowledge and also to learn.

Indra Kusuma
Business Development Executive of W&S Indonesia
Indra has had 5 Years’ of experience on the Online Research & Digital Marketing sector and graudated with a Bachelor Degree at YKPN Business School and holds a Diploma of Economic Management at Gadjah Mada University. He was also an invited guest speaker on the topic of “Introducing Online Market Research” at the Sebelas Maret University.

Ivone Soraya
Research Executive of W&S Indonesia

Ivone has 4 years of experience within the Online & Conventional Research sector and holds a Master in Business Administration from the UCSI University in Kuala Lumpur. She has also contributed her expertise in companies such as iCarAsia Limited Malaysia and Rocket Internet International (Lazada Malaysia).

Andrew Senduk
Group Chief Revenue Officer [CRO] of Orami
Andrew Senduk started his career in both consulting and banking at top tier firms but found true passion in e-commerce. He holds over 8 years of entrepreneurial and e-commerce experience across Europe and South East Asia. In 2015, he founded Moxy Indonesia which merged with Bilna after 6 months and rebranded as Orami, South East Asia’s #1 online destination for everything women. Prior to this, Andre spent 1 year building one of the fastest growing digital agencies within the region, Lion & Lion Digital Agency, where he acted as Country Managing Director, Indonesia. He currently holds the position of Group Chief Revenue Officer where he oversees all marketing and merchandising divisions. He holds a Master in International Finance from the Vrije Universiteit in
Amsterdam (NL) and is happily married to Melissa and proud father of Rocco and Zion.
Dianameci Rista Aristiteka
General Manager (Business Stream Products)
Dianameci has had years of experience in the field of accreditation and certification. Her current responsibility in TÜV Rheinland under the Business Stream Products category covers Softlines, Hardlines, Electrical, Commercial and Food. She manages and control the daily operations, Sales and EBIT of the Business Stream Products division. She also maintains the division’s system based on accreditation requirements as Product Certification Body for SNI.
Fanny Murhayati
New Business Development Director
Fanny is taking care New Business development and marketing division in Kantar Worldpanel Indonesia. Her career began in Nielsen Indonesia, in retail audit division, and handled various FMCG clients. Prior joining Kantar Worldpanel, she worked in Mercer Indonesia, world’s largest Human capital consulting companies, and handled various industries, such as Asia Pacific FMCG forum, life insurance, mining, telecommunication, chemical and any other industries.

Seminar Details:
Date: 10 November 2016 (Thursday)
Time: 1pm – 7pm (Networking dinner included)
Venue: Grand Hyatt, Jakarta (Indonesia)
Cost: Free

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Join us to find out more about the trends and insights of the market to help you with your future business plans and gain the opportunity to speak with top industry professionals.