CBME South East Asia | 25-27 April 2018 | Sands Expo and Convention Centre | Marina Bay Sands Singapore
CBME Summit 2018 2018-04-18T03:56:54+00:00

CBME Summit 2018

CBME South East Asia 2018, the only business-to-business child, baby and maternity products trade fair in South East Asia, brings you the first CBME South East Asia Summit.
We have gathered industry analyst, experts and thought leaders to share the latest trends affecting the industry, how to adapt to the changing retail landscape and insights to your customers.

Summit Agenda

Date

Time

Topic

Speaker

April 25th 11:00-12:00 Market Trends & Consumer Insights into the Child, Baby and Maternity Industry Garick Kea
Executive Director, Consumer Insights
Nielsen, Singapore
13:00-14:00 China Baby Products Stores – From a Single-store to a Multi-million Business Kevin Shi Qiong
President
Shanghai Aiyingshi Co., Ltd
Jiang Tao
General Manager
Beijing Lijiababy Infants & Children Supplies Co., Ltd.
14:15-14:45 Staying Relevant to Changing Retail World Sharon Wong
Founder & CEO
Mothers Work Pte Ltd
April 26th 11:00-12:00 The Secrets of Successful Retailer Partnership in Asia Windy Anggayasti
Regional Account Director for Asia
Kantar Worldpanel
13:30-14:00 How to Launch a Brand and Keep Consumers Engaged Alexandra Dickson Leach
Managing Director
BLOOM & GROW
14:30-15:30 How to be Relevant in the Online World Hari Vijayarajan
EVP & Chief Business Officer
Lazada Singapore Pte Ltd
Fransisca Krisantia Nugraha
VP – Trade Partnership
PT Global Digital Niaga
April 27th 11:00-11:30 Getting to Know the Digital Mum (and How Best to Reach Her) Through Her Online Consumption Habits Diora Henson
Head of Brand Solutions
Tickled Media

Learn the Latest Trends and Get Insights to Your Customers

Market Trends & Consumer Insights into the Child, Baby and Maternity Industry

Garick Kea
Executive Director, Consumer Insights
Nielsen, Singapore

Get to know what’s happening in the Southeast Asian baby products market as Nielsen share their latest market report.

In this session you will learn:
■ Southeast Asia market trends for key baby products, from infant milk formula, diapers to health supplements
■ Industry’s E-commerce outlook
■ Understand your customers and learn the best way to communicate and connect with today’s parents

The Secrets of Successful Retailer Partnership in Asia

Windy Anggayasti
Regional Account Director for Asia
Kantar Worldpanel

For the last few years in FMCG, giant global brands has been slowing down in growth through Asia, while local Asia brands flourish. What local brands have that their rivals struggle to match?

In this session you will learn:
■ How brand and value propositions that local brands represent are attuned to needs of customers
■ The rise of local Asian FMCG brands has taken place alongside an equally dramatic rise for local retailers
■ How Baby industry can learn from partnerships formed by these two types of Asian champions

How to Launch a Brand and Keep Consumers Engaged

Sharon Wong
Founder & CEO
Mothers Work Pte Ltd

Motherswork is a premium mother and baby retail chain in Singapore and China, offering a one stop total shopping experience at different stages of parenthood. Opened in Singapore in 1998, the company is now celebrating its 20th anniversary.

About the Speaker:
Sharon’s passion and dedication to search for the best baby products in every category that will provide the best environment to keep her babies safe and happy, balancing career and quality time with her babies led to the creation of motherswork, 20 years ago.

Grow Your Retail Business

China Baby Products Stores – From a Single-store to a Multi-million Business

Learn from China’s retailers on how you can grow your business to multi-million dollar!

Kevin Shi Qiong
President
Shanghai Aiyingshi Co., Ltd

Founded in 1997, Aiyingshi / Babemax is one of the largest baby and mother care retailers in China with about 193 stores nationwide providing high quality products. Total annual revenue exceeds USD250 million. Stock code 603214.
Brands they work with include Avent, Britax, Combi, Fisher-Price, Pigeon, Graco, Medela, Pigeon, Quinny, Fisher-Price, and many more.

About the Speaker:
Mr. Shi has more than 20 years experience in maternity and baby products industry. In 1998, Mr. Shi entered this industry, and after year’s endeavors, successfully led the company to be top retailers in China.

Jiang Tao
General Manager
Beijing Lijiababy Infants & Children Supplies Co., Ltd.

Established in 2003 in Beijing, Lijiababy has grown to be one of the top retailers for maternity and child care products, with over USD 150 million in revenue.
Currently, Lijiababy has over 100 stores. Brands they work with include Fisher-Price, Joie, Lego, Little Tikes, Pigeon, and many more.

About the Speaker:
Ms. Jiang has been recognized as excellent entrepreneur and influencer of baby products industry in China. She started baby business by establishing Procurement Catalogue Lijiabay in Beijing, and led the company grow to be one of the largest of chain retailers.

How to be Relevant in the Online World

With the adaptation of smartphones and better fulfilment services, consumers have been shifting to purchasing online. How do you make your business relevant in the online world? Get practical advice from Lazada and Blibli on how you can explore an omni-channel approach to your business.

Hari Vijayarajan
EVP & Chief Business Officer
Lazada Singapore Pte Ltd

Lazada, (Southeast Asia), number-one online shopping and selling destination in Southeast Asia, with 135,000 sellers serving more than 560 million consumers.

About the Speaker:
Hari has 15 years experience in technology and eCommerce industry, with extensive global experience across the US (7+ years), Asia Pacific, Japan & China (8+ years).

Fransisca Krisantia Nugraha
VP – Trade Partnership
PT Global Digital Niaga

Blibli, (Indonesia), is one of the largest e-commerce platform in Indonesia. Found in 2010, Blibli now has more than 25,000 merchants, and over 8,000,000 users.

About the Speaker:
Fransisca is a highly driven marketing and sales professional with expertise in international market and e-commerce. Past experiences including tenures at international fashion retail, FMCG.

Staying Ahead in the Fast-Changing Baby Products Industry

Alexandra Dickson Leach
Managing Director
BLOOM & GROW

B&G is a key distributor for high quality international brands across China, Southeast Asia, and other countries. Brands they work with include Baby Brezza, Ergobaby, Nuby, Skip Hop, Trunki, and more.

About the Speaker:
As founder of Bloom & Grow, Alexandra takes enormous pride in being able to bring the best baby, maternity and infant products from the West to discerning parents across Asia Pacific region.

Getting to Know the Digital Mum (and How Best to Reach Her) Through Her Online Consumption Habits

Diora Henson
Head of Brand Solutions
Tickled Media

theAsianparent has conducted numerous surveys across its Southeast Asian markets, and here are some findings you may want to know: 83% of Asian mums attest to being the chief household decision maker (which means not just grocery items but big-ticket ones like cars, insurance, and travel); 51% of mums believe advertisers don’t understand them; and they’re more “kangaroo mums” than “tiger mums” now. As modern parenting continues to evolve, so does the Asian digital mum. In this session, theAsianparent provides insight into this key market through what content she’s consuming, when, why, and how.

About the Speaker:
Diora Henson is the Head of Brand Solutions at Tickled Media, the company behind the largest parenting portal in Southeast Asia – theAsianparent.com. She built her expertise in Sales and Business Development through her roles as Account Director and Senior Consultant in the APAC region for various media agencies and consumer companies such as CBS Interactive and Telkom Group.

More sessions coming soon!