Pflugerville resident Leslie Stiba is the chief executive officer of Austlen Baby Co., a juvenile products company. She founded the company to create a stroller that could handle everything from one child and a water bottle to one child, a baby and a load of groceries or luggage at the airport. Stiba used to be a global product manager at Dell Inc. with a background in product development.
“Being a product developer and also a mother of young twin girls, I struggled with this need with my strollers where there was never enough storage for what I needed to carry,” Stiba said. “It wasn’t convenient or easily accessible, it couldn’t change in the moment.
In 2007, Stiba had the idea to create the do-it-all stroller. She applied for a patent for her idea, and then formed Austlen Baby Co.
Her next step was recruiting Patrick Laffan as co-founder and chief technology officer. Laffan has a background working for Newell Rubbermaid’s baby and parenting brands, including Graco, as director of engineering.
“Building a good product takes a great company,” Stiba said. “So once we decided we were going to bring this product to market then I started building Austlen, the company.”
The Entourage will retail for about $849.99 and will ship to stores across the country in early 2016, Stiba said. One of the first stores the stroller will be available in is BabyEarth in Round Rock, she said.
The company will hold a launch party at the local store.
Some people might not like the nearly $900 price tag, Morrison said, but the stroller would be a “mode of transportation” for people with small children. “This would be your way to haul your stuff with you while you go everywhere,” she said.