Fashion for mothers to be is expected to grow at a Compound Annual Growth Rate (CAGR) of 2.01 percent over the period comprehended between 2015 and 2019. The competition among the players is on the basis of comfort, quality, variety, design and colours.

According to recently released study “Global Maternity Wear Market 2015-2019” conducted by Research and Markets, the increase in the pregnant working women population is the key driver for the growth of the maternity wear market.

This demographic change is boosting the demand of maternity wear all over the world, with a significant peak in countries like India.

However, the fluctuations in birth rate are expected to pose a challenge for the growth of the maternity wear market. Countries like Monaco, Saint Pierre and Miquelon, Japan, and Singapore registered low birth rates during the recent years. Monaco accounted for the lowest birth rate during 2014 with 6.72 births per 1000 people. Macroeconomic factors such as disposable income and unemployment rate also impact the maternity wear market.

Working women are not afraid of showing their bumps: high-tech fabrics on the rise

Trend wise, women prefer to wear maternity wear that closely fits their shape and doesn’t hide their baby bump. Given this trend, it’s not surprising that high-tech fabrics are on choice by women such as the elastic material type of top.

“Consumers are now avoiding unwanted chemical exposure, by opting for organic maternity clothes. Manufacturers are making initiatives to tap this opportunity by providing products made up of sustainable materials. For instance, Boob Design makes 82 percent of its products from organic cotton. Some other brands manufacturing organic maternity apparel are Maternitique, Figure8 Maternity, Mothers En Vogue, and Bump Covers,” explains a member of the research team that contributed to the report.

Tops that include business wear and casual wear dominated the maternity wear market with a share of 47 percent during 2014. Business maternity formal wear are in high demand due to a rise in active working women population.

EMEA accounts for 63 percent of the global market share of maternity wear

EMEA dominated the global maternity wear market with a share of 63 percent in 2014. As a result of economic recovery there is a growing trend of women returning to the work place and pregnant women also have a high preference to continue working till advanced stages of their pregnancy.

Moreover, vendors in the EMEA market are providing a wider product portfolio that is expected to boost the market during the forecast period.

In this vein, Research and Markets highlights Amoralia, Destination Maternity, Envie de Fraises, Isabella Oliver and Mothercare as the key players in the Global Maternity Wear Market. Other prominent brands within this niche are Arcadia, JoJo Maman Bébé, Mamas & Papas, The Gap, Triumph Apparel, Ripe Maternity, Thyme Maternity, and Mom & Me.

According to the report, increasingly, a large number of pregnant women are choosing to work into the later months of their pregnancies. They look for ease and comfort during pregnancy in order to be able to continue active employment. This creates an increase in demand for maternity apparel of different sizes and styles. Such a demand is especially noticeable in countries like the US and the UK, where most women continue to work until late stages of the pregnancy.

Meanwhile, a large number of pregnant women are choosing to work into the later months of their pregnancies. They look for ease and comfort during pregnancy in order to be able to continue active employment. This creates an increase in demand for maternity apparel of different sizes and styles. Such a demand is especially noticeable in countries like the US and the UK, where most women continue to work until late stages of the pregnancy.

Source: Fashion United