LOS ANGELES: Saban Brands has appointed Planeta Junior as the licensing agent for the Power Rangers franchise in Spain, Italy, Greece, Turkey, Portugal, Cyprus and parts of Eastern Europe.
Planeta Junior will collaborate with Saban Brands and Bandai, Power Rangers’ global master toy licensee, to promote licensing opportunities across all categories and execute a strategy to introduce the brand in new countries. In other news, the TV show Power Rangers Super Megaforce is due to debut this fall on Clan TV in Spain. The latest edition, Power Rangers Dino Charge, will premiere on the network in spring 2016.
“As we continue to grow the Power Rangers franchise on a global scale, we look for strategic partnerships to help elevate and bring new opportunities to this evergreen property,” said Gustavo Antonioni, the managing director of consumer products for EMEA at Saban Brands. “Planeta Junior is the perfect partner to help reach new Power Rangers fans and will be a vital piece in expanding our licensing business in these key markets.”
“Saban’s Power Rangers is a successful globally-recognized brand and we want to be a part of this iconic pop-culture phenomenon,” added Diego Ibanez, the international commercial director for Planeta Junior. “We see huge potential for expanding the current Power Rangers consumer products program and are proud to help bring it to life in exciting new ways.”
Source: World Screen